Amazing Race 2010

Help Children Touched by Cancer. Join the kidsSTRONG Amazing Race this Thanksgiving.
With childhood cancer on the rise, kidsSTRONG, a Silicon Valley-based non-profit charity, launches their first-annual Amazing Race, a 5K/10K run/walk to raise funds for innovative childhood cancer care support and research.
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LOS ALTOS, California, October 13, 2010 – This Thanksgiving start a new family tradition by joining the kidsSTRONG Amazing Race ( and helping children touched by cancer. You’ll be honoring all childhood cancer survivors and giving “thanks” by raising funds for much needed childhood cancer care support and research.

Register online today at or The kidsSTRONG Amazing Race will be held at Shoreline Park in Mountain View, California onThursday, November 25, 2010 at 8:30 am (Thanksgiving Day). There are two distance events to choose from, either a 5K or 10K course . Elite runners, joggers, walkers, friends and families will enjoy Mountain View’s Shoreline course, which is flat, fast and passing through the scenic bay lands. All registered participants will receive 2010 branded t-shirts.

Help us ease the burden of childhood cancer today and to help find a cure for tomorrow.

Did you know?

Cancer is the #1 disease killer of America’s children.

About one in 500 young adults is a childhood cancer survivor. Nearly 2/3 of the survivors later experience significant medical problems or develop new cancers as adults that result from the treatment of their original cancer.

  • Cancer claims the lives of more children each year than AIDS, asthma, cystic fibrosis and diabetes combined.

  • One out of every 300 kids in America will develop cancer before their 20th birthday.

  • Childhood cancer does not discriminate, sparing no ethnic group, socio-economic class or geographic region.

  • In the past 30 years ONLY ONE new cancer drug has been approved for pediatric cancer.

  • The causes of most pediatric cancers remain a mystery and cannot be prevented.

An Institute of Medicine (IOM) report states, “Cancer care today often provides state-of-the-science biomedical treatment, but fails to address the psychological and social (psychosocial) problems associated with the illness.” Children with cancer and their families deserve and need more. They need cancer care that includes support to navigate the medical system, manage treatment information and cope with their diagnosis as well access to the latest research for cures.

“Due to major budget cuts and an increase of uninsured children and families, events like kidsSTRONG Amazing Race are now more important than ever,” said Christine Falsetti, CEO of kidsSTRONG. “During this time of economic uncertainty, we know that the need for childhood cancer support is growing larger. As the IOM Report makes clear the best cancer care includes emotional and social support. At kidsSTRONG we believe that all children touched by cancer deserve access to these services. We ask that members of our community support us in the kidsSTRONG Amazing Race so that we can ensure we have the necessary funding to help as many children and families as possible.”

100% of the donations raised by the Amazing Race will go directly to funding essential childhood cancer care support and innovative research for children with cancer and their loved ones. Become active in our community and make a difference. This is your chance to become a hero to all the children and their families fighting cancer every day. Build awareness for childhood cancer. Start a new tradition with friends and family this Thanksgiving and sign up today at

About kidsSTRONG

kidsSTRONG ( is a nonprofit public benefit charity dedicated to improving the lives of children touched by cancer and their families, by enhancing their emotional, social and medical well being through direct assistance, awareness, and research. As the needs of children touched by cancer grow, so does our determination to help those who live daily with the uncertainty of cancer. Our programs are an essential complement to medical care, providing access to cancer care support and innovative research. Our goal is to ease the burden of childhood cancer today and to help find a cure for tomorrow.  

Reference: Institute of Medicine (IOM) Report: Cancer Care for the Whole Patient: Meeting Psychosocial Health Needs.